Sound lovers across Metro experience Philips
headphones in mobile booth
The Philips Pop-up Experience, a mobile headphones booth,
was seen at various locations in Metro Manila in the past month and a half,
attracting music and sound lovers alike to try out and experience Philips
headphones in different lifestyle environments.
According to Franco Flameno, Business Development Manager
for Lifestyle Entertainment, Philips Consumer Lifestyle Philippines, “Philips
aimed to bring an exciting listening experience to their consumers and allow
them to find the right pair of headphones that suits their needs.” The Pop-up
booth was divided into different sections representing different lifestyles, from
fitness enthusiasts and movie fanatics to gamers and fashionistas.
The Philips Pop-up Experience saw a good turnout of people in
the different locations, as people eagerly jumped at the chance to participate
in some contests and win instant prizes.
Likewise, lucky fans of the Philips Pop-up Experience’s
Facebook fan page, Sound Lovers, also had the chance to win prizes by following
a series of clues and guessing upcoming locations of the booth.
With the successful run of the Philips Pop-up Experience, Philips
was able to cater to the varying headphone needs of discerning sound lovers
from different walks of life—making sure that they get the right headphones for
their lifestyle.
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